The term may be ubiquitous, but the process is vital.
Simply put, it means holistically aligning who you truly are with how you are perceived as a business or, increasingly, as an individual.
A brand isn’t built overnight. It’s much more than your logo or advertising. Your brand is the essence of your values and value. It should permeate every aspect of your company, especially the physical environments where you interact with your team and your customers. From the obvious elements like signage to the most subtle of details, your space should be a poetic expression of your amazing brand. Corporate culture or personal statement, your brand is your story. Pillar 3 will help you tell it.